Personalised video retargeting on Youtube for e-commerce
Our automated platform drives cost-effective traffic with CR 6% from Youtube
Imagine you want to buy a robot cleaner. You spend some time browsing a product page of an online-store. You are not sure yet, so you navigate to Youtube to distract and watch some videos.
Surprisingly, you see a fullscreen video ad on Youtube with exactly that robot cleaner you have eyed before, describing its key features. The video is encouraging you to get back to shopping with a single click.
If you decide to click that button, there’s a 6% chance that you complete the purchase.
To get Youtube ads work well like that, two things are necessary:
1. Set up and control as many advertising campaigns as there are products in your online-store.
2. Have a video ad ready for every product.
This is virtually impossible to be done manually. But this is what our automated platform does easily. Managing thousands of products/videos/campaigns with it is effortless and efficient.
During the course of 30 days bounced visitors of Quke.ru, who were interested in
Samsung A52 smartphone, saw
this video ad on Youtube. You can see the metrics for this ad campaign below: